Impinduramatwara y'Impinduka mu Kugaragara
Ubwo GNC yashyiraga 38% by'ingengo y'imari yayo yo mu 2024 kugummy zo mu bwoko bwa creatine, abahoze mu nganda baranze. Amezi cumi n'abiri nyuma yaho, iyi miterere yatumye $42/sqft/icyumweru mu buryo bw'imirire ya siporo - irusha imiterere y'ifu ku kigero cya 19% kandi itera intambara zo kuyikwirakwiza. Ifu ifite patenti ikingira uburyohe ishobora gutanga dose ya 5g ya creatine monohydrate nta bunararibonye bwa "ingwa n'umucanga" byagabanyije ifu ku bakoresha abahanga.
Umuyobozi wa Kroger Category Marcus Reed agira ati: "Ibi si inyongeramusaruro - ni ibikoresho bikurura ba mama ba yoga kugira ngo bagere ku ndyo nziza."
Algorithmic Goldmine ya Amazon
Raporo y'abagurisha ku ruhande rwa gatatugummy zo mu bwoko bwa creatineshakisha imirire ya siporo ku buryo bugaragara:
- Ingufu za PPC: $0.23 CPC ugereranije na $1.17 kuri poroteyine ya whey
- Igipimo cyo guhindura: 11.8% (impuzandengo y'icyiciro inshuro 3.4)
- Umuvuduko w'isuzuma: Isuzuma 127/icyumweru (ugereranije na 19 ku ifu)
"Gummy za Creatine"Gutera inkunga ikoranabuhanga ryanjye ryose ryo kwamamaza kuri Amazon," nk'uko byemezwa n'umucuruzi wa Top 20 Lena Park, ufite ikirango cyigenga cyimuriye ama-unit 48.000 mu gihembwe gishize.
Iterambere ryinshi rya Costco
Itsinda ry'abacuruza ibikoresho rigizwe n'abantu 240gummy zo mu bwoko bwa creatinetub (igenewe Abanyamuryango ba Guverinoma gusa) ikoresha ubukungu bushingiye ku myitwarire:
- Igipimo cyo kongeramo impulse: 63% ku nzira zo kwishyura
- Kuvugurura abanyamuryango: +4.2 pts mu bantu bari munsi y'imyaka 35
- Impuzandengo y'ibipimo/urugendo: 1.7 (ugereranije na 0.3 ku dukombe tw'ifu)
Umuguzi wa Costco, David Chen, arasobanura ati: “Tubifata nk'impapuro z'isuku – ibintu bihora byuzuzwa.”
Irushanwa ry'intwaro mu ikoranabuhanga
Gummy za Creatine yakemuye inzozi enye mbi z'ubucuruzi binyuze mu guhanga udushya:
1. Porogaramu y'Iterambere ry'Umutuzo
→ Anhydrous glycerin matrix (ibikorwa by'amazi ≤0.55) irinda kwangirika kwa creatine
2. Uburyo bwo gutanga ingano y'umuti
→ 1.25g ya creatine/gummy ifite utubuto duto (gummies 4 = 5g y'umuti uvura)
3. Uburyohe bwo gufunga
→ Ikoranabuhanga rya Liposomal flavour burst (patenti US202678451A)
4. Ibikoresho bitanga umusaruro
→ Uburyo bwo kurwanya guteka bukomoka ku muceri burinda ubwinshi bw'ibicuruzwa
"Kugenzura ubushuhe ni cyo cyatunguye miliyari y'amadolari," byemezwa na CTO wa NutraScience Labs, Dr. Amanda Zhou.
Ubwiganze bw'ikirango cyihariye
Ibigo by’abacuruzi byigaruriye 67% by’isoko rya creatine gummies binyuze mu gukoresha:
- Ibigize Arbitrage: Amasezerano ya creatine ku giciro cya $6.50/kg (ugereranyije n'isoko ry'ibiciro rya $9.80)
- Kwihuta kugeza ku giciro gito: Iminsi 28 yo gukora (ugereranyije n'iminsi 90+ ku bicuruzwa byo mu gihugu)
- Imiterere y'imigabane: 58% by'inyungu mbumbe ugereranije na 43% by'imigabane ingana n'iyi
Gummies za "Revive Active" za Walmart ubu zirusha izindi puderi za kera ku manota 3:1 mu masoko yo mu Burengerazuba bwa Midwest.
Ubwiyongere bw'inganda mu mihigo
- Ingano ntoya zo gutumiza: Zagabanutse kugeza ku 5.000 ku maduka yihariye y'ikipe
"Gummies zo mu bwoko bwa creatine zizwi ku izina ryigenga"Gahunda zitanga inyungu y'iminsi 97," Feifei yemeje.Ubuzima bwa Justgood- IbyaweGummies zikozwe mu buryo bwihariye za NutraceuticalUruganda
Kwinjira mu miyoboro ya farumasi
Ibice bya CVS bivuga "Ubwiza bw'imikorere" ubu birimo gummies za creatine hamwe n'ibikoresho bya diyabete:
Igabanuka ry'ibiciro
Amaduka yo mu Mujyi: $22.50 ku giciro cy'umusanzu w'imigabane
Mu nkengero z'umujyi: Kwagura igikapu cya 19% mu buzima bw'ingingo
Icyaro: 38% by'umubare w'abafata imiti myinshi
Igihe cyo kohereza: 10 Nyakanga-2025