Ubuzima bwa JustgoodItangiza ibikubiye mu nyandiko nyayoCreatine gummysGuhindura Isoko ry'Ibyokurya byo Kwitoza mu Buryo bw'Imikino Myiza rya Miliyoni 5 z'amadolari
Creatine yo mu bwoko bwa Chewable igamije abakinnyi ba Gen Z n'abadafite igihe kinini bafite udushya twinshi.
Justgood Health, ivangavanga imikorere y'uruganda rukora amafunguro, uyu munsi yashyize ahagaragaraCreatine gummys, bitandukanye cyane n'ifu y'ubunyobwa na capsules. Yagenewe abafatanyabikorwa ba B2B, izi gummy nziza kandi zishyigikiwe na siyansi zigamije gufata 58% by'abajya muri siporo baretse gukora siporo kubera uburyohe n'ibibazo byo koroherwa (Raporo y'Imirire ya Siporo ku Isi, 2024). Hamwe na garama 2.5 za creatine monohydrate kuri buri serivisi kandi nta sukari ifite, iki gicuruzwa kinyura mu "gufungura siporo" ya $5B - aho 74% by'abakiri bato bashyira imbere ubushobozi bwo gutwara ibintu kurusha umuco.
IkomeyeCreatineKureka gukoresha: Impamvu 63% by'abakoresha bareka gukoresha
Nubwo creatine yagaragaje akamaro ko gukura kw'imitsi no gukora neza mu bwenge, gukurikiza amategeko biracyari bibi cyane.
Ubushakashatsi ku baguzi bwa Justgood Health bugaragaza:
47% ntibakunda imiterere isa n'iy'ingwa.
32% bibagirwa gufata ibinini nyuma yo gukora imyitozo ngororamubiri.
29% birinda kuvanga ifu mu ruhame.
Imiterere ya gummy ikemura izi ngingo z'ububabare binyuze muri ibi bikurikira:
Igipimo cy'uburiganya: Gipfutsemo uburyohe bwa mango cyangwa imbuto z'umukara
Isakoshi yo mu cyumba cyo kwidagaduriramo (Gym-Bag) Iteguye: Udupaki duto dushobora kongera gufungwa kandi turinda ubushyuhe, tuguma mu mazu yo kwidagaduriramo n'imodoka.
"Ibi nicreatine"Ku gisekuru cya TikTok," Jake Torres, umushakashatsi mu by'imyitozo ngororamubiri, wakoze isuzuma rya mbere. "Ni nk'uko Skittles abigenza, ariko bituma urushaho guterura."
Amasoko ane yateguwe neza kubera ibibazo
Abakinnyi ba Kaminuza: 81% bashaka inyongeramusaruro zihishe kandi zibereye abashyitsi bo mu cyumba cyo kuraramo (Ubushakashatsi bwa NCAA).
Imyitozo ngororamubiri y'abagore: 68% bakunda gummies kuruta ifu "inini" (Ubuzima bw'abagore, 2024).
Abasirikare bo mu biro: 55% by'abakozi bakorera kure barya utuntu two kurya mu gihe bakora imyitozo ngororamubiri ku manywa y'ihangu.
Kwaguka ku Isi: Amahitamo yemewe na Halal ku masoko yo mu Burasirazuba bwo Hagati.
Ubumenyi bw'ibiryo biryoshye: Uburyo uburyohe bwongerera ubushobozi bwo kubahiriza amategeko
Ikoranabuhanga rya Justgood Health rifite patenti rikoresha amavuta y'indimu kugira ngo rikureho ubukana bw'indwaracreatineubukana butagira ibiryo biryoshye.
Ubushakashatsi bwakozwe na UCLA bwo mu 2024 bwagaragaje ko:
89% by'abakoresha bakunda gummies kuruta ifu.
Gukurikiza amabwiriza inshuro 2.1 mu gihe cy'ibyumweru 12.
B2B Goldmine: Guhindura imiterere y'ibikoresho bihura n'ibyanduye
Abafatanyabikorwa bungukira:
TikTok-Ready Kits: Ibibazo byateguwe mbere nka #GummyGains.
Shape Studio: Shyira ibirango kugira ngo ukore ibishushanyo bya gummy bifite ikirango.
Ibikoresho bito: Creatine y'ibirungo by'ibihumyo mu gihe cy'impeshyi, peppermint mu biruhuko.
Umupilote wa GymShark yabonye uburyohe bwabo bwa gummy buryoshye bwa dragonfruit kuri TikTok, butuma abantu bagera ku bihumbi 500 basura imbuga za internet mu masaha 72.
Igihe cyo kohereza: Gicurasi-02-2025